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graphi design

Graphic Design Freelance Must-haves

Graphic Design Freelance Must-haves

So you want to be a Freelance Graphic Designer. These are the tools you will need to truly succeed. Keep reading to find out what tools are most important. Graphic Design Software Quality software means a quality product. While I’ve used basic programs to edit photos (think “paint” that comes on every PC ), you will need to invest at a point. Adobe is the standard for Graphic Design. There are also others, such as QuarkXpress and CorelDraw. Graphic Design…

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Pantone Color of the Year 2019

Pantone Color of the Year 2019

Pantone’s Color of the Year for 2019 is “Living Coral.” I’ve always been a fan of coral so I’m really excited to find new ways to incorporate the color into future design projects. This is the color that will inspire Interior Designers, Graphic Designers and Photographers alike in 2019. Let’s see how we can use it. Interior Design Don’t feel the need to paint all the walls in your house using this bright coral color. Think about adding pops of…

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Customized Color Presets (Filters) in Adobe Photoshop

Customized Color Presets (Filters) in Adobe Photoshop

Do you ever scroll through Instagram and notice how some feeds are all the same color? Even though the images are different they all contain a cohesive color scheme that continues throughout the whole feed. How do they do that? Many use custom presets in Adobe Photoshop. Step 1: Built-in Presets Photoshop comes with a few different built-in preset options. Use Command (Ctlr) “M” to open the Curves Panel. Click on “Presets” and you will see the different RGB presets….

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Boost Your Career as a Creative Professional

Boost Your Career as a Creative Professional

When you’re starting out in a creative career you receive so much advice from so many different people. It’s difficult to take it all in. It’s also difficult to know which advice to listen to and which to disregard. In my opinion, it’s good to take a little bit from everyone. Below are my tips. Be Flexible with Your Career Options Everyone knows what their dream job looks like. But our dreams change and evolve as we grow. A degree…

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What to Include in Your Online Portfolio

What to Include in Your Online Portfolio

A few posts ago I shared tips on how to ace the interview for your dream job. I mentioned that it is so essential to have a well put together online portfolio. Now I will share what types of projects to include in your portfolio. Software Examples Think about the type of software you are most familiar with. Is it Adobe Illustrator or are you a Dreamweaver superstar? This is your time to shine. Include projects you are very proud…

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Interactive Design: Target vs. Walmart

Interactive Design: Target vs. Walmart

Everyone is vying for the Millenial dollar. Walmart decided they wanted a bigger piece of the pie. The Walmart website has definitely gone through some changes as of recent. When you compare it side by side with Target’s site you can see how much they resemble. Kudos to Walmart. Not so much for having such a similar design aesthetic as Target, but for making necessary changes toward relevancy. Print Magazine has an insightful article specifically about Walmart’s redesign. Interactive design…

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Process Color vs. Spot Color

Process Color vs. Spot Color

You’ve heard so much about Pantone spot colors vs process colors, but what does it all mean? Everything design-related has to do with color. Be it Graphic Design or Fashion Design, color is so important. In simple terms, colors can be separated between spot colors and process colors. Pantone is the global standard for spot color.  They have created a color matching system in which colors are specially mixed for accuracy across all types of media. Colors are numbered and put…

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Rookie Design Mistakes I’ve Made

Rookie Design Mistakes I’ve Made

Everyone is a rookie at some point. And there will always be someone who has more experience than you. There are some design mistakes we can make, though, that automatically make us look like a rookie. I’ve made all of the following. Don’t be like me. Avoid making these five rookie mistakes. One: Forgetting to proofread your project before production. We get so excited to be ending a project and we just want to see the finished result. We rush…

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Transparent Background in Adobe Illustrator

Transparent Background in Adobe Illustrator

You have just created the perfect logo. You drop it into InDesign only to realize that it has a white background. You thought you saved it in the correct format, so what did you do wrong? I’ll walk you through how to make images in Adobe Illustrator with transparent backgrounds. Step 1 Go to the Document Setup under the “File” menu. Now you’ll be able to see all the document properties. Step 2 Make sure that “Transparency” is selected as…

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Graphic Design Careers

Graphic Design Careers

In a previous post I explained how you can definitely start a successful career with an arts degree. Today I want to give examples of specific career paths you can take with a Graphic Design degree. One thing about creative degrees in general is that you are very flexible. You may start out teaching art (as I did at one point) and go on to working at an advertising agency. Graphic Designer Design and produce collateral material (brochures, booklets, posters,…

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