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Category: Graphic Design

Graphic Design

Adding Texture in Illustrator

Adding Texture in Illustrator

When many think of adding texture, they think of Photoshop. How do you add texture in Illustrator though? This illustration of a Rolls-Royce interior is an example. When it came to adding the woodgrain, I was unsure of what to do. So I played around and came up with a great solution that I want to share. Go to the “Effects” in Illustrator. They are categorized by Illustrator Effects and Photoshop Effects. Use both and experiment to get what you…

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What is a Brand Style Guide

What is a Brand Style Guide

Imagine that one day someone made the Coca-Cola logo orange instead of red. That person would be looking for a new job very soon. They did not stick to the Brand Style Guide. Brands need consistency to be able to market to and keep their customers. The are trying to build a brand that consumers will easily recognize and want to trust. But what does a Brand Style Guide include? This varies from brand to brand. One common item is…

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“Boring” Brand Design

“Boring” Brand Design

Designing something that you are inspired by is really fun and exciting. Creating a design for something that you are not the least bit passionate about is difficult. You cannot design for only clients that inspire you. Or you can, but you won’t make much money. You need to be able to take a product or brand that does absolutely nothing for you and bring it to life so that you have a happy customer. The Ad below is for…

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The Paint App- A Love and Hate Story

The Paint App- A Love and Hate Story

After taking a few Graphic Design classes you learn to use Adobe programs like Photoshop and Illustrator. Soon you become aware of how much power these programs have. I learned on Adobe CS 2, which was when dinosaurs roamed the earth…  It feels as though you need to use the best, and that you need the programs that can give you the most flexibility. You begin to forget about a little app called Paint. It’s come with PCs for decades…

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You Can’t Make Any Money with an Arts Degree

You Can’t Make Any Money with an Arts Degree

People you know may tell you that there isn’t any money to be made with an Arts Degree. They believe it’s best to stick to more stable industries such as Finance, Accounting and the Medical Field. Many of their reasons appear valid. According to them, certain fields will always be more relevant than others.  People are always trying to make and manage money. People are always getting sick. Here’s what I believe instead. Think for a second about all the…

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Mac vs. PC – A Graphic Designers Perspective

Mac vs. PC – A Graphic Designers Perspective

This debate has been going on for decades. Really, I don’t think it will ever end. So many people starting off in the design field want to know which to choose, a PC or a Mac. The following is my opinion, as a Graphic Designer. Honestly, I can say that I am writing this post on a PC (HP to be exact). When it’s time to edit my photos, though, it will definitely be on my iMac. Confused? Let me…

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