Browsed by
Tag: pantone

Which colors for your design project?

Which colors for your design project?

Colors have a large effect on us. They can push us or discourage us to do a certain thing. How can you use colors in your design to bring your message across? Fun and Playful Colors When a brand is looking to create a product with a fun and playful image, they use colors that represent life and vibrancy (above). Yellow, red and orange can be used to describe a product as being fun and playful. These colors show consumers…

Read More Read More

Pantone Color of the Year 2019

Pantone Color of the Year 2019

Pantone’s Color of the Year for 2019 is “Living Coral.” I’ve always been a fan of coral so I’m really excited to find new ways to incorporate the color into future design projects. This is the color that will inspire Interior Designers, Graphic Designers and Photographers alike in 2019. Let’s see how we can use it. Interior Design Don’t feel the need to paint all the walls in your house using this bright coral color. Think about adding pops of…

Read More Read More

Pantone’s Color of the Year

Pantone’s Color of the Year

Pantone’s Color of the Year for 2018 is Ultra Violet. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute. As a child, I loved violet, and all types of purple for that matter. As an adult, however, it wasn’t the first color on my list. It felt…

Read More Read More

Process Color vs. Spot Color

Process Color vs. Spot Color

You’ve heard so much about Pantone spot colors vs process colors, but what does it all mean? Everything design-related has to do with color. Be it Graphic Design or Fashion Design, color is so important. In simple terms, colors can be separated between spot colors and process colors. Pantone is the global standard for spot color.  They have created a color matching system in which colors are specially mixed for accuracy across all types of media. Colors are numbered and put…

Read More Read More

What is a Brand Style Guide

What is a Brand Style Guide

Imagine that one day someone made the Coca-Cola logo orange instead of red. That person would be looking for a new job very soon. They did not stick to the Brand Style Guide. Brands need consistency to be able to market to and keep their customers. The are trying to build a brand that consumers will easily recognize and want to trust. But what does a Brand Style Guide include? This varies from brand to brand. One common item is…

Read More Read More