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Pantone’s Color of the Year

Pantone’s Color of the Year

Pantone’s Color of the Year for 2018 is Ultra Violet. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute. As a child, I loved violet, and all types of purple for that matter. As an adult, however, it wasn’t the first color on my list. It felt…

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Process Color vs. Spot Color

Process Color vs. Spot Color

You’ve heard so much about Pantone spot colors vs process colors, but what does it all mean? Everything design-related has to do with color. Be it Graphic Design or Fashion Design, color is so important. In simple terms, colors can be separated between spot colors and process colors. Pantone is the global standard for spot color.  They have created a color matching system in which colors are specially mixed for accuracy across all types of media. Colors are numbered and put…

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What is a Brand Style Guide

What is a Brand Style Guide

Imagine that one day someone made the Coca-Cola logo orange instead of red. That person would be looking for a new job very soon. They did not stick to the Brand Style Guide. Brands need consistency to be able to market to and keep their customers. The are trying to build a brand that consumers will easily recognize and want to trust. But what does a Brand Style Guide include? This varies from brand to brand. One common item is…

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