Pantone’s Color of the Year

Pantone’s Color of the Year

Pantone’s Color of the Year for 2018 is Ultra Violet.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As a child, I loved violet, and all types of purple for that matter. As an adult, however, it wasn’t the first color on my list. It felt like a color that didn’t relate to me. It wasn’t calming like blue or vibrant like oranges and yellows. So how does one become inspired to use the 2018 Color of the Year? How could I use the color in a design? I decided to think about what Ultra Violet represented to me.

When I think about purple, I think of richness and royalty. I think of luxury.

Ultra Violet specifically makes me think of space and different galaxies. It makes me think of vibrant violet sunsets.

How could I translate that into a design though? Ultra Violet is luxury that isn’t of the traditional sense. It’s not of the royal robe of the king or queen. It’s in the natural luxuries. It’s in the twinkling starlight. It’s in the breathtaking sunset. That’s where the true “luxury” lies. And those things don’t cost anything. Those are the things that are needed today, as Laurie Pressman put it, and not all the flashy things seen in advertisements and the media.

Those things are all nice, but the luxury is in the things that are priceless. That’s the Ultra Violet that inspires me.


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