Browsed by
Tag: marketing

What is a Brand Style Guide

What is a Brand Style Guide

Imagine that one day someone made the Coca-Cola logo orange instead of red. That person would be looking for a new job very soon. They did not stick to the Brand Style Guide. Brands need consistency to be able to market to and keep their customers. The are trying to build a brand that consumers will easily recognize and want to trust. But what does a Brand Style Guide include? This varies from brand to brand. One common item is…

Read More Read More